The Price is right Guidelines for Pricing to Enhance Profitability

Subjects Covered
Prices
Pricing strategy
Profitability

by
Chiranjeev Kohli,
Rajneesh Suri

Source: Business Horizons

11 pages.
Publication Date: Nov 15, 2011. Prod. #: BH456-PDF-ENG

The Price is right? Guidelines for Pricing to Enhance Profitability Harvard Case Study Solution and HBR and HBS Case Analysis