The Value of Flexibility at Global Airlines: Real Options for EDW and CRM Case Solution & Analysis

Subjects Covered
Customer relationship management
Data warehouses
Marketing
Real options
Risk management
Technology

by
Mark Jeffery,
Chris Rzymski,
Sandeep Shah,
Robert J. Sweeney

Source: Kellogg School of Management

18 pages.
Publication Date: Jan 01, 2006. Prod. #: KEL266-PDF-ENG

The Value of Flexibility at Global Airlines: Real Options for EDW and CRM Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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