The Wowprime Corp.: The Owner of Multiple Restaurant Brands in Taiwan

Subjects Covered
Brand management
International business

by
Shih-Fen Chen,
Hui-Mei Liu

Source: Richard Ivey School of Business Foundation

19 pages.
Publication Date: Sep 11, 2012. Prod. #: W12193-PDF-ENG

The Wowprime Corp.: The Owner of Multiple Restaurant Brands in Taiwan Harvard Case Study Solution and HBR and HBS Case Analysis