TiVo Case Solution & Analysis

Subjects Covered
Brands
Competitive environment
Consumer behavior
Consumer marketing
Innovation
Market analysis
Marketing strategy
Product introduction

by
Alice M. Tybout,
Julie Hennessy

Source: Kellogg School of Management

8 pages.
Publication Date: Jan 01, 2004. Prod. #: KEL132-PDF-ENG

TiVo Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions