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TiVo

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising
Consumer behavior
Marketing planning
New product marketing

by
Luc Wathieu,
Michael Zoglio

Source: HBS Premier Case Collection

16 pages.
Publication Date: Nov 22, 2000. Prod. #: 501038-PDF-ENG

TiVoHarvard Case Study Solution and HBR and HBS Case Analysis

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