To Serve or Create: Strategic Orientations Toward Customers and Innovation

Subjects Covered
Corporate strategy
Customer relationship management
Technological change

by
Pierre R. Berthon,
James M. Hulbert,
Leyland Pitt

Source: California Management Review

23 pages.
Publication Date: Oct 01, 1999. Prod. #: CMR160-PDF-ENG

To Serve or Create?: Strategic Orientations Toward Customers and Innovation Harvard Case Study Solution and HBR and HBS Case Analysis