Toyota Motor Corp.: Launching Prius

Subjects Covered
Competitive advantage
Energy
Environmental protection
Global business
Green marketing
Leadership
Market structure
Product development
Product introduction
Social responsibility
Strategy formulation
Technology

by
Forest Reinhardt,
Dennis Yao,
Masako Egawa

Source: HBS Premier Case Collection

22 pages.
Publication Date: Jan 13, 2006. Prod. #: 706458-PDF-ENG

Toyota Motor Corp.: Launching PriusHarvard Case Study Solution and HBR and HBS Case Analysis