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Toyota Recalls (A): Hitting the Skids

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Crisis management
Public relations

by
John A. Quelch,
Carin-Isabel Knoop,
Ryan Johnson

Source: Harvard Business School

27 pages.
Publication Date: Oct 19, 2010. Prod. #: 511016-PDF-ENG

Toyota Recalls (A): Hitting the Skids Harvard Case Study Solution and HBR and HBS Case Analysis

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