Toyota Recalls (C): Bumpy Road Ahead

Subjects Covered
Brand management
Public relations

by
John A. Quelch,
Carin-Isabel Knoop,
Ryan Johnson

Source: Harvard Business School

4 pages.
Publication Date: Oct 19, 2010. Prod. #: 511042-PDF-ENG

Toyota Recalls (C): Bumpy Road Ahead Harvard Case Study Solution and HBR and HBS Case Analysis