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Toyota Recalls (C): Bumpy Road Ahead

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Public relations

by
John A. Quelch,
Carin-Isabel Knoop,
Ryan Johnson

Source: Harvard Business School

4 pages.
Publication Date: Oct 19, 2010. Prod. #: 511042-PDF-ENG

Toyota Recalls (C): Bumpy Road Ahead Harvard Case Study Solution and HBR and HBS Case Analysis

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