Toyota: Repositioning the Brand in Europe (A) Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
Brand management
Brands
Product positioning

by
Sean Meehan,
Dominique Turpin,
George Radler,
Madoka Hokamura

Source: IMD

26 pages.
Publication Date: Jan 01, 2000. Prod. #: IMD198-PDF-ENG

Toyota: Repositioning the Brand in Europe (A) Harvard Case Study Solution and HBR and HBS Case Analysis