Trying to Create a Stir: Opening a Coffee Shop in Korea

Subjects Covered
Global business
Market segmentation
Small & medium-sized enterprises

by
Allen H. Kupetz,
Gyewan Moon

Source: Richard Ivey School of Business Foundation

8 pages.
Publication Date: Mar 02, 2011. Prod. #: W10022-PDF-ENG

Trying to Create a Stir: Opening a Coffee Shop in Korea Harvard Case Study Solution and HBR and HBS Case Analysis