Two Hearts In Three-Quarter Time: How To Waltz The Social MediaViral Marketing Dance Case Solution & Analysis

Subjects Covered
Internet
Social media
Word-of-mouth marketing

by
Andreas M. Kaplan,
Michael Haenlein

Source: Business Horizons

11 pages.
Publication Date: May 15, 2011. Prod. #: BH434-PDF-ENG

Two Hearts In Three-Quarter Time: How To Waltz The Social Media/Viral Marketing Dance Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions