Two Ways to Fly South: Lan Airlines and Southwest Airlines
Subjects Covered
Business models
Market planning strategy
Strategic positioning
by
Ramon Casadesus – Masanell,
Tarun Khanna,
Jordan Mitchell,
Jorge Tarzijan
Source: Harvard Business School
26 pages.
Publication Date: Nov 22, 2006. Prod. #: 707414-PDF-ENG
Two Ways to Fly South: Lan Airlines and Southwest Airlines Harvard Case Study Solution and HBR and HBS Case Analysis