Umpqua Bank: Managing the Culture and Implementing the Brand Case Solution & Analysis

Subjects Covered
Brand management
Cost benefit analysis
Creativity
Design
Organizational culture
Service management

by
Karen J. Freeze

Source: Design Management Institute

31 pages.
Publication Date: Feb 10, 2005. Prod. #: DMI015-PDF-ENG

Umpqua Bank: Managing the Culture and Implementing the Brand Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions