Understanding Buyer ChoiceRejectionExperience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers

Subjects Covered
Consumer behavior
Innovation
Marketing planning

by
Roger A. More

Source: Richard Ivey School of Business Foundation

13 pages.
Publication Date: Feb 22, 2010. Prod. #: 910A04-PDF-ENG

Understanding Buyer Choice/Rejection/Experience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers Harvard Case Study Solution and HBR and HBS Case Analysis