United Beverages: Product Development Genius or One-Hit-Wonder Case Solution & Analysis

Subjects Covered
New product marketing
Operations management
Product development
Product introduction
Product portfolio management
Product positioning
Strategy

by
Raul Chao,
Stylianos Kavadias

Source: Darden School of Business

13 pages.
Publication Date: Nov 15, 2007. Prod. #: UV0900-PDF-ENG

United Beverages: Product Development Genius or One-Hit-Wonder? Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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