Universal Music Group in 2003

Subjects Covered
Business models
Marketing channels
Strategic planning
Technological change

Robert A. Burgelman,
Philip Meza,
Lewis Fanger,
Cecilia G. O’Reilly

Source: Stanford Graduate School of Business

31 pages.
Publication Date: Jun 04, 2003. Prod. #: SM112-PDF-ENG

Universal Music Group in 2003 Harvard Case Study Solution and HBR and HBS Case Analysis