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Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges

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Subjects Covered
Internet
Internet marketing
Inventory management
Pricing strategy
Product positioning

by
Howard Marmorstein,
Jeanne Rossomme,
Dan Sarel

Source: California Management Review

23 pages.
Publication Date: Apr 01, 2003. Prod. #: CMR258-PDF-ENG

Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges Harvard Case Study Solution and HBR and HBS Case Analysis

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