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UnME Jeans: Branding in Web 2.0

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising media
Brand management
Internet
Internet marketing
Marketing campaigns
Web technology

by
Thomas Steenburgh,
Jill Avery

Source: HBS Premier Case Collection

27 pages.
Publication Date: Nov 12, 2008. Prod. #: 509035-PDF-ENG

UnME Jeans: Branding in Web 2.0Harvard Case Study Solution and HBR and HBS Case Analysis

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