UnME Jeans: Branding in Web 2.0

Subjects Covered
Advertising media
Brand management
Internet marketing
Marketing campaigns
Web technology

Thomas Steenburgh,
Jill Avery

Source: HBS Premier Case Collection

27 pages.
Publication Date: Nov 12, 2008. Prod. #: 509035-PDF-ENG

UnME Jeans: Branding in Web 2.0Harvard Case Study Solution and HBR and HBS Case Analysis