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U.S. Retail Coffee Market (A)

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Subjects Covered
Competition
Demographics
Forecasting
Market segmentation
Market structure
Product portfolio management

by
George S. Yip,
Jeffrey R. Williams

Source: Harvard Business School

25 pages.
Publication Date: Feb 10, 1982. Prod. #: 582087-PDF-ENG

U.S. Retail Coffee Market (A) Harvard Case Study Solution and HBR and HBS Case Analysis

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