U.S. Retail Coffee Market (B)

Subjects Covered
Competition
Demographics
Forecasting
Market segmentation
Market structure
Product portfolio management

by
George S. Yip,
Jeffrey R. Williams

Source: Harvard Business School

8 pages.
Publication Date: Feb 10, 1982. Prod. #: 582088-PDF-ENG

U.S. Retail Coffee Market (B) Harvard Case Study Solution and HBR and HBS Case Analysis