U.S. Retail Coffee Market (C)

Subjects Covered
Competition
Demographics
Forecasting
Market segmentation
Market structure
Product portfolio management

by
George S. Yip,
Jeffrey R. Williams

Source: Harvard Business School

1 pages.
Publication Date: Jul 27, 1982. Prod. #: 583001-PDF-ENG

U.S. Retail Coffee Market (C) Harvard Case Study Solution and HBR and HBS Case Analysis