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Using Customer Relationship Management to Analyze the Lifetime Value of a Customer

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Consumer marketing
Financial analysis
Marketing planning

by
Julie Hennessy,
Evan Meagher

Source: Kellogg School of Management

9 pages.
Publication Date: Oct 25, 2012. Prod. #: KEL695-PDF-ENG

Using Customer Relationship Management to Analyze the Lifetime Value of a Customer Harvard Case Study Solution and HBR and HBS Case Analysis

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