V-Cola: Confidential Instructions for Cly Entman

Subjects Covered
Advertising
Compensation
Contracts
Information sharing
Risk
Value of information

by
Ian I. Larkin

Source: Harvard Business School

7 pages.
Publication Date: Mar 27, 2012. Prod. #: 912045-PDF-ENG

V-Cola: Confidential Instructions for Cly Entman Harvard Case Study Solution and HBR and HBS Case Analysis