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Valuing the Cause Marketing Relationship

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Subjects Covered
Marketing strategy
Partnerships
Social issues
Social responsibility

by
V. Kasturi Rangan,
John T. Gourville

Source: California Management Review

21 pages.
Publication Date: Nov 01, 2004. Prod. #: CMR297-PDF-ENG

Valuing the Cause Marketing Relationship Harvard Case Study Solution and HBR and HBS Case Analysis

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