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Vans: Skating on Air

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
Consumer marketing
New product marketing

by
Youngme Moon,
David Kiron

Source: Harvard Business School

22 pages.
Publication Date: Jun 22, 2002. Prod. #: 502077-PDF-ENG

Vans: Skating on AirHarvard Case Study Solution and HBR and HBS Case Analysis

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