VERITAS 1999 (A): Integrating Sales Forces

Subjects Covered
Integration planning
Marketing channels
Mergers
Organizational culture
Sales compensation
Sales organization

by
Mark Leslie,
James Lattin,
Erin Yurday

Source: Stanford Graduate School of Business

19 pages.
Publication Date: Sep 15, 2003. Prod. #: SM120A-PDF-ENG

VERITAS 1999 (A): Integrating Sales Forces Harvard Case Study Solution and HBR and HBS Case Analysis