Viagra in China: Prolonged Battle over Intellectual Property Rights

Subjects Covered
Litigation
Market entry
Patents
Strategy
Trademarks

by
Yahong Li,
Jiangyong Lu,
Zhigang Tao,
Shangjin Wei,
Penelope Chan

Source: University of Hong Kong

32 pages.
Publication Date: Jun 29, 2010. Prod. #: HKU902-PDF-ENG

Viagra in China: A Prolonged Battle over Intellectual Property Rights Harvard Case Study Solution and HBR and HBS Case Analysis