Vicinity Corp.: Turning Web Traffic into Store Traffic

Subjects Covered
Applications
Consumer behavior
Internet

by
Frances X. Frei,
David Margalit,
Amanda Yelsh

Source: Harvard Business School

15 pages.
Publication Date: Aug 30, 2001. Prod. #: 602031-PDF-ENG

Vicinity Corp.: Turning Web Traffic into Store Traffic Harvard Case Study Solution and HBR and HBS Case Analysis