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Vicinity Corp.: Turning Web Traffic into Store Traffic

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Applications
Consumer behavior
Internet

by
Frances X. Frei,
David Margalit,
Amanda Yelsh

Source: Harvard Business School

15 pages.
Publication Date: Aug 30, 2001. Prod. #: 602031-PDF-ENG

Vicinity Corp.: Turning Web Traffic into Store Traffic Harvard Case Study Solution and HBR and HBS Case Analysis

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