Vicks Health Care Division: Project Scorpio (B) Case Solution & Analysis

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
George S. Yip,
Jeffrey R. Williams

Source: Harvard Business School

20 pages.
Publication Date: Oct 01, 1981. Prod. #: 582040-PDF-ENG

Vicks Health Care Division: Project Scorpio (B) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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