Vicks Health Care Division: Project Scorpio (B1) Case Solution & Analysis

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
George S. Yip,
Jeffrey R. Williams

Source: Harvard Business School

5 pages.
Publication Date: Oct 01, 1981. Prod. #: 582041-PDF-ENG

Vicks Health Care Division: Project Scorpio (B1) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions