Vicks Health Care Division: Project Scorpio (C) Student Assignment

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
George S. Yip

Source: Harvard Business School

2 pages.
Publication Date: Jul 12, 1982. Prod. #: 583009-PDF-ENG

Vicks Health Care Division: Project Scorpio (C), Student Assignment Harvard Case Study Solution and HBR and HBS Case Analysis