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Vicks Health Care Division: Project Scorpio (C) Student Assignment

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
George S. Yip

Source: Harvard Business School

2 pages.
Publication Date: Jul 12, 1982. Prod. #: 583009-PDF-ENG

Vicks Health Care Division: Project Scorpio (C), Student Assignment Harvard Case Study Solution and HBR and HBS Case Analysis

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