Vicks Health Care Division: Project Scorpio (C) Student Assignment Case Solution & Analysis

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
George S. Yip

Source: Harvard Business School

2 pages.
Publication Date: Jul 12, 1982. Prod. #: 583009-PDF-ENG

Vicks Health Care Division: Project Scorpio (C), Student Assignment Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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