Vicks Health Care Division: Project Scorpio (D) Case Solution & Analysis

Subjects Covered
Consumer marketing
Health
Market research
New product marketing
Product development

by
Thomas J. Kosnik

Source: Harvard Business School

23 pages.
Publication Date: Sep 08, 1988. Prod. #: 589008-PDF-ENG

Vicks Health Care Division: Project Scorpio (D) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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