W. K. Kellogg Company A

Subjects Covered
Advertising strategy
Brand management
Pricing

by
Mark Parry,
Yoshinobu Sato

Source: Darden School of Business

22 pages.
Publication Date: Feb 21, 1996. Prod. #: UV2859-PDF-ENG

W. K. Kellogg Company A Harvard Case Study Solution and HBR and HBS Case Analysis