Wangs Fortune Tea from China: Competing for a New Arena of the Beverage Market (B)

Subjects Covered
Competitive advantage
Consumer marketing
Growth strategy
Industry analysis
Marketing strategy
National competitiveness
Product development

by
Gerald Yong Gao,
Jiangyong Lu,
Hung Gay Fung,
Linda Suen

Source: University of Hong Kong

17 pages.
Publication Date: Jun 10, 2008. Prod. #: HKU761-PDF-ENG

Wang’s Fortune Tea from China: Competing for a New Arena of the Beverage Market (B) Harvard Case Study Solution and HBR and HBS Case Analysis