Warner-Lambert Ireland: Niconil
Subjects Covered
Forecasting
Marketing planning
New product marketing
Pricing
Product lines
by
John A. Quelch,
Susan P. Smith
Source: Harvard Business School
15 pages.
Publication Date: Jan 18, 1993. Prod. #: 593008-PDF-ENG
Warner-Lambert Ireland: Niconil Harvard Case Study Solution and HBR and HBS Case Analysis