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Warner-Lambert Ireland: Niconil

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Forecasting
Marketing planning
New product marketing
Pricing
Product lines

by
John A. Quelch,
Susan P. Smith

Source: Harvard Business School

15 pages.
Publication Date: Jan 18, 1993. Prod. #: 593008-PDF-ENG

Warner-Lambert Ireland: Niconil Harvard Case Study Solution and HBR and HBS Case Analysis

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