Warner-Lambert Ireland: Niconil

Subjects Covered
Forecasting
Marketing planning
New product marketing
Pricing
Product lines

by
John A. Quelch,
Susan P. Smith

Source: Harvard Business School

15 pages.
Publication Date: Jan 18, 1993. Prod. #: 593008-PDF-ENG

Warner-Lambert Ireland: Niconil Harvard Case Study Solution and HBR and HBS Case Analysis