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What Is Industrial Marketing

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Marketing mix
Organizational structure
Target markets

by
V. Kasturi Rangan,
Bruce Isaacson

13 pages.
Publication Date: Aug 07, 1991. Prod. #: 592012-PDF-ENG

What Is Industrial Marketing? Harvard Case Study Solution and HBR and HBS Case Analysis

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