What People Want (and How to Predict It)

Subjects Covered
Innovation
Managing creativity & innovation
Marketing
Technology

by
Thomas H. Davenport,
Jeanne G. Harris

Source: MIT Sloan Management Review

11 pages.
Publication Date: Jan 01, 2009. Prod. #: SMR298-PDF-ENG

What People Want (and How to Predict It) Harvard Case Study Solution and HBR and HBS Case Analysis