Wheres the Fine Print Advertising and the Mortgage Market Crisis

Subjects Covered
Advertising ethics
Advertising strategy
Mortgages

by
Vanessa G. Perry,
Carol M. Motley

Source: California Management Review

17 pages.
Publication Date: Nov 01, 2009. Prod. #: CMR439-PDF-ENG

Where’s the Fine Print? Advertising and the Mortgage Market Crisis Harvard Case Study Solution and HBR and HBS Case Analysis