Why Improving Quality Doesnt Improve Quality (Or Whatever Happened to Marketing) Case Solution & Analysis

Subjects Covered
Customer relationship management
Marketing strategy
Total quality

by
Raymond E. Kordupleski,
Roland T. Rust,
Anthony J. Zahorik

Source: California Management Review

14 pages.
Publication Date: Apr 01, 1993. Prod. #: CMR043-PDF-ENG

Why Improving Quality Doesn’t Improve Quality (Or Whatever Happened to Marketing?) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions