Why Pass on Viral Messages Because They Connect Emotionally Case Solution & Analysis

Subjects Covered
Consumer behavior
Marketing communications
Psychology

by
Angela Dobele,
Adam Lindgreen,
Michael Beverland,
Joelle Vanhamme,
Robert Van Wijk

Source: Business Horizons

14 pages.
Publication Date: Jul 01, 2007. Prod. #: BH239-PDF-ENG

Why Pass on Viral Messages? Because They Connect Emotionally Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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