Win the Brand Relevance Battle and then Build Competitor Barriers

Subjects Covered
Brand equity
Brand management
Marketing strategy
New product marketing
Strategic planning
Strategy management

by
David A. Aaker

Source: California Management Review

15 pages.
Publication Date: Feb 01, 2012. Prod. #: CMR501-PDF-ENG

Win the Brand Relevance Battle and then Build Competitor Barriers Harvard Case Study Solution and HBR and HBS Case Analysis