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Winchell Lighting Inc. (A)

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Subjects Covered
Cost allocation
Cost analysis
Marketing channels
Marketing information systems
Marketing strategy

by
Robin Cooper,
Robert S. Kaplan

Source: Harvard Business School

16 pages.
Publication Date: Apr 10, 1987. Prod. #: 187074-PDF-ENG

Winchell Lighting, Inc. (A) Harvard Case Study Solution and HBR and HBS Case Analysis

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