Yelp

Subjects Covered
Advertising strategy
Content management
Disruptive innovation
Information systems
Internet
Word-of-mouth marketing

by
Mikolaj Jan Piskorski,
David Chen

Source: Harvard Business School

26 pages.
Publication Date: Mar 01, 2009. Prod. #: 709412-PDF-ENG

Yelp Harvard Case Study Solution and HBR and HBS Case Analysis