Zenecas Direct-to-Consumer Advertising of Nolvadex (R) Case Solution & Analysis

Subjects Covered
Advertising campaigns
Business ethics
Consumer marketing
Direct marketing
Product development

by
Margaret L. Eaton,
Jason Ehrlich,
Naveen Chopra

Source: Stanford Graduate School of Business

26 pages.
Publication Date: Apr 12, 2005. Prod. #: BME2-PDF-ENG

Zeneca’s Direct-to-Consumer Advertising of Nolvadex (R) Harvard Case Study Solution and HBR and HBS Case Analysis

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