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Zero-Fee Tours: An Irresistible Bargain or a Sinkhole

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Competitive strategy
Government regulations
Market positioning
Quality management
Sales compensation

by
Wen Zhou,
Penelope Chan

Source: University of Hong Kong

27 pages.
Publication Date: Jun 12, 2012. Prod. #: HKU972-PDF-ENG

Zero-Fee Tours: An Irresistible Bargain or a Sinkhole? Harvard Case Study Solution and HBR and HBS Case Analysis

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