Zipcar: Refining the Business Model
Subjects Covered
Business models
Business plans
Entrepreneurship
Financing
Growth strategy
Logos
Operating costs
Wireless technologies
Women in business
by
Myra M. Hart,
Michael J. Roberts,
Julia D. Stevens
Source: HBS Premier Case Collection
20 pages.
Publication Date: Jan 13, 2003. Prod. #: 803096-PDF-ENG
Zipcar: Refining the Business ModelHarvard Case Study Solution and HBR and HBS Case Analysis