Zipcar: Refining the Business Model

Subjects Covered
Business models
Business plans
Entrepreneurship
Financing
Growth strategy
Logos
Operating costs
Wireless technologies
Women in business

by
Myra M. Hart,
Michael J. Roberts,
Julia D. Stevens

Source: HBS Premier Case Collection

20 pages.
Publication Date: Jan 13, 2003. Prod. #: 803096-PDF-ENG

Zipcar: Refining the Business ModelHarvard Case Study Solution and HBR and HBS Case Analysis