Most people have seen the movie “Basic Instinct” at least once in their life, especially if they’ve taken a basic psychology class. In this movie, a young woman stumbles upon a bunch of videos with different scenarios where she is a victim. The result is nothing short of mind-blowing.
This video was used to find out what would happen if a woman was exposed to a very relevant situation. A man in the group watched this scenario repeatedly and eventually noticed that each time he watched it, she was affected differently. This was because of the subconscious parts of the brain.
The primary purpose of this was to determine what types of games would have a positive effect on users. If the purpose of this case study was to simply find out how many people would be interested in playing the game, then they could have easily focused more on getting some free publicity. Instead, they wanted to know how to make money.
Before you dismiss Zynga’s case study analysis as frivolous, let me explain. By the time this analysis was finished, there were over 20 million people involved with the site. To put that in perspective, Facebook had only ever been around for six years before this study was started.
The company did their own research into the subject, and this case study was the culmination of their findings. This was a test to find out if people would be interested in paying money to play online games. Obviously, this research was worth pursuing.
Not only does the cost justify the investment, but it also increases the profitability of the players that did choose to pay. This is because the amount of people that would play the game was higher than the amount of people that would be paying for it. Zynga only got about a third of the money they spent for this study.
Another thing that’s interesting about this case study analysis is that the business model that they implemented was actually profitable. This does not necessarily mean that this will be the case for everyone, but it did show that the company was making a profit off of its market. Some of this comes from the different types of games that Zynga has developed and put on its site.
So, why is this case study analysis worth your time? It is worth your time because you’ll get a better understanding of how the company makes its money, and a better insight into the game development process. The costs of developing games should not be underestimated.
Another reason why this case study is important is because it demonstrates that Zynga did not spend all of their resources on advertising. Even though the company may have used this technique to raise awareness, Zynga was never an ad supported site. They were only able to sustain the market they had created through word of mouth, in which people from their game came to know and love it.
All games require something in order to succeed. This is not the case with Zynga. The best games on the market don’t need any marketing in order to be successful.
This case study analysis shows that Zynga’s most valuable asset is its user base. It’s one of the best kept secrets of all time, and that’s why it’s such a successful company. Although they may get a lot of attention, this is a great business model that works because it provides the best gaming experience for its customers.